YOUTUBE MUSIC

Post producer

Released 2016-2017

To establish YouTube as the go-to place to launch music’s hottest new acts Virtue crafted a year-long campaign that exposed the artists to millions of new listeners through social and digital placements and innovation projects that were developed alongside the musicians and their record labels. 

Hero Film

Lapsley - Transmissions from Iceland

In this documentary, Låpsley travels to Iceland to gather inspiration for her next album and explore her love of nature a bit deeper. She traveled around the country, visiting such landmarks as Langjökull Glacier, Seltún Geothermal Area and Reykjanes Lighthouse to sample organic sounds of the earth and record a new track.

AURORA - Winter Bird

Behind the Scenes of a Flying Robot-Built Cocoon - by Creators Project

Hero Film

Virtue partnered with Carnegie Mellon's Planetary Robotics Lab in Pittsburg, PA to create the world’s first drone-woven cocoon for AURORA’s official music video. The concept was originally inspired by AURORA's love of moths, rebirth and the desire to strike a unique balance between nature and technology.

Meet the artist

Post Producer

Mini Promos to each of the artists featured in YouTube Music Program

2 of 5 promos below.

Dua Lipa

CL