WOMANIKIN

AMERICAN HEART ASSOCIATION

AGENCY & Fabrication producer 

2021 Winner of the Gold Cannes Glass Lion for Change, Gold Effie, and Gold Clio.

1 in 4 women will die from heart disease. Yet when in cardiac arrest in public, women are 27% less likely to receive bystander CPR than men. It’s easy to get angry. But you can’t blame bystanders. For years, our society has made touching breasts taboo. And while CPR training has become more commonplace, we still learn on male torsos. The goal is to bridge the gap in CPR training by normalizing a woman’s figure.

Joan Creative created the Womanikin, a universal attachment that can easily be slipped over the common flat-chested CPR manikin.

Pattern free to download at Womanikin.org

Agency: Joan Creative || Production Company: Joan Studios